Ciao, Tuscany. Hello, coastal modern.
If you own a Naples home built in the early 2000s, you know the look. Warm gold walls with a sponge painted glaze. Dark cherry cabinets. Wrought iron everything. Heavy drapes with swags and tassels. A grapevine or two, somewhere, climbing the kitchen wall.
It was gorgeous in its day. And today, the question I hear more than any other from Naples sellers and buyers is: how do we update this?
Here is the good news. It is much easier, and much less expensive, than most people think. And the house underneath all that Tuscan charm is often one of the best built homes on the market.
I will say it plainly: I love these houses.
They were built at a time of high quality craftsmanship. Builders put real money into the details, like solid construction, custom millwork, and finishes meant to last. Many were built after Florida adopted its statewide building code in 2002, which brought stronger wind standards to new construction.
The result is a home with great bones. Solid walls, generous rooms, and details you simply do not see in many newer builds at the same price.
What dates them is almost never the structure. It is the surface. And surfaces are the easiest thing in the world to change.
Here is my secret: most Tuscan to coastal modern transformations are, at their heart, a paint job. That is why the very first right step is finding the most skilled painting team you can.
This is not a weekend roller project. Tuscan homes are full of finishes that fight new paint: glazes, sponge and rag effects, Venetian plaster, stained woodwork, and cabinets with years of kitchen life on them. A great painter knows how to prep all of it so the new finish looks flawless and lasts.
A color tip: Florida light is bright and changes all day. Test large swatches on several walls and look at them morning, noon, and evening before you commit. Warm whites and soft sandy neutrals tend to glow here, while a very stark white can read cold.
This is where sellers are often pleasantly surprised. The floors in these homes are frequently the best part.
Polished travertine is still in style. Natural stone never really goes out of fashion, and travertine's soft cream tones work beautifully with coastal modern. A professional stone company can deep clean it, fill pits, refresh the grout, polish, and seal it so it looks new again. Prefer a more relaxed, modern feel? Ask about honing it to a soft matte finish.
Tip on grout: dark or stained grout lines can make travertine look dated. A grout color sealant in a lighter tone can freshen a whole floor without replacing a single tile.
Hardwoods refinish beautifully. If you have solid hardwood, it can be sanded and refinished. Trade the reddish or dark stain for a natural or light oak tone and the whole room brightens instantly.
Before you rip anything out, have a stone or flooring pro look at what you have. Nine times out of ten, restoring beats replacing.
Newer homes often have to fake architectural interest. These homes already have it.
Thick crown moldings, tray and coffered ceilings, arched openings, and soaring ceiling heights were standard in many 2000s Naples homes. Under dark, warm paint, all of that detail gets lost. Painted in a clean, light palette, it suddenly becomes the star.
A few ideas that make the most of it:
The effect is dramatic. Same house, same architecture, and it suddenly feels like a brand new luxury build
Once the paint is done, a handful of smaller changes complete the transformation.
Absolutely. Of every update I recommend in Naples, this is one of the strongest.
Buyers pay for move in ready. Most buyers cannot see past gold walls and dark cabinets. They see work, and they discount the price for it. A fresh coastal palette lets them see themselves living there on day one.
You keep what is valuable. You are not tearing out quality construction, solid cabinetry, or natural stone. You are revealing it. That keeps the budget modest and the return strong.
It wins online. Bright, light rooms photograph beautifully. In a market where most buyers see a home on their phone first, that matters.
Where to start: paint first, then floors, then lighting and hardware. If budget allows, the countertops come next.
If you are thinking of selling, talk to us before you choose colors. We will walk the home with you and tell you exactly which updates buyers in your neighborhood are paying for, and which ones they are not.
Start with paint. Lighten the walls, trim, cabinets, and beams, then restore the floors and swap out lighting and hardware. Most of the transformation comes from paint and prep.
Yes. Glazed and textured walls usually need cleaning, a bonding primer, and sometimes a skim coat first. A skilled painting team makes the difference.
Yes. Polished or honed travertine works beautifully with coastal modern design. Professional cleaning, grout refreshing, polishing, and sealing can make it look new.
In most cases, yes. Solid wood cabinets can be professionally sprayed in a lighter color for a fraction of the cost of replacing them.
Many were built with high quality craftsmanship and solid construction. What dates them is usually the finishes, not the structure.
A refreshed lanai removes a common buyer objection and dramatically improves listing photos. In the Naples luxury market, the pool and lanai are often what buyers judge first.
Suzanne Powers is the CEO, Founder, and Broker-Owner of Powers Realty Group, Inc., Milwaukee's Luxury Leader and Wisconsin's #1 Boutique Broker™, with offices in Shorewood, Wisconsin and Naples, Florida. Thinking about refreshing your lanai before you sell? Call Powers Realty Group, Inc. and we will walk your home with you.
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